Landing Page Optimization This week is so exciting! We started to learn more about what makes a landing page convert. Starting with the landing page analysis, it was important to touch upon some fundamentals like: What is a landing page: A Landing page is an opening page or the first page the user…

This week, we explored excel for growth-hackers Let’s explore some fundamentals of Excel: Sort and Filter: The basics of making sense from data starts with sorting and filtering data. Sort can be done in an ascending and descending manner. …

This week, I will be talking about Google Analytics, Google Tag Manager and Google Studio. This module is taught by Chris Mercer and it’s an extremely technical module about how data analytics work in Google. That said, it will be extremely useful and applicable in your role as a growth…

This is the sixth installation (part 6) in my series reviewing the CXL Institute Growth Marketing Minidegree. CXL Institute offers a wide variety of courses, industry-recognized certifications and mini degrees for those seeking to learn updated marketing skills that sit at an intersection of user-centric design, product management, growth strategy…

This week, I will talk about research and testing, conversion research taught by the founder of CXL — Peep Laja. Firstly, Peep Laja explaining the basics of testing and focusing on understanding the why behind it. He explains that to have greater optimization we should start with testing more effective…

This is probably the most intense module I had so far… during the training I had to go into plenty of technical details such as running growth experiments, including such topics like research, A/B testing, statistics and data analysis. A/B Testing is probably one of the most difficult topics in marketing since it’s extremely easy to commit mistakes while planning, implementation or data connection.

Just a recap, in the last week — we covered a LOT — concepts like User-centric Marketing, Customer Motivation, and Top Tasks. We also covered important ideas like how to create a Customer Journey Map for a Tour Guide Business and also how to execute effective campaign design. This is…

In Week #2 Review, I will be focussing on user-centric marketing and talking about effective campaign design to better understand our customer experience. Marketing has to be user-customer oriented. We all know that. It has to speak to our customers and target market. However, more often than not in corporations…

In the next few weeks ahead, I’ll be distilling my learnings and sharing some insights about my Growth Marketing Mini-Degree. Week 1 of CXL Growth Marketing Course discusses the important foundations of Growth Marketing taught by John McBride, Senior Manager at Calm and Lyft. John shares the definition of Growth-Marketing…